product designer

With
an architect's logic an engineer's brain an architect's logic a builder's hands

I create systems people want to use, not just tolerate.

Hi, I’m Olga. I usually arrive before the product is fully defined. Sometimes there are no flows yet, just hardware and a rough idea of who will use it. I work out how the whole thing should behave and stay with it until the idea has to stop sounding good and start working.

Olga Pertseva
My work

From supermarket checkouts to dispatch systems and enterprise tools, I design products for environments where a mistake costs money or time.

Russia's first touchscreen self-checkouts, now standing in Lenta, SPAR and OBI. A cashless payment system running bars at festivals and stadiums worldwide. A dispatch platform for 700 vehicles and 150 operators, replacing phone calls and one shared WhatsApp group. Training and operations platforms for a national restaurant network. On most of these, the design team was me.

Sole designer 0→1 product Hardware + software Built in code User testing
Quray Project

Software for an instrument played in the air

Quray turns hand movement into MIDI and CV, but the playing surface is invisible and the device makes no sound on its own. My job is to make the configurator and the physical instrument behave like the same product.

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Sole designer RFID hardware + software Festivals + stadiums 6-year product evolution Running worldwide
Billfold POS Project

RFID payments for the festival bar rush

I designed the system from wristband registration to dual-screen POS. Staff had almost no training; guests barely looked at the screen. Every order appeared live before the wristband was charged, and the bar kept selling when Wi-Fi dropped.

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Sole designer + Team lead Built the product team Multi-product ecosystem 700 vehicles · 150 operators
Gazelkin Project

Rebuilding the product ecosystem of a 700-vehicle delivery company

As the sole product designer, I redesigned the ecosystem across customer products, operator tools, logistics and the driver app. The same team could handle more orders, with 70% fewer delivery errors.

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Sole designer Two platforms Training + franchise operations 6,000+ employees 400+ restaurants
Subway Project

Two platforms for Subway: training staff and opening stores

Employee training lived in manuals and classroom sessions. Opening a restaurant meant PDFs, emails and repeated calls to HQ. I turned both into step-by-step digital products for people doing it for the first time.

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Sole designer → Team lead Touchscreen POS Hardware + software National rollout Still in use
Dreamkas Project

A touchscreen POS cashiers could learn in five minutes

New fiscal rules pushed thousands of businesses from button-based registers to unfamiliar touchscreens almost overnight. I defined the interaction model from scratch and tested it in real stores. Many of the same flows are still running years later.

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Beyond Work

Design is a huge part of my life, but outside of work, I'm constantly making, exploring, and experimenting.

Work shapes how I think. Everything else shapes who I am.