product designer

With
researcher's instincts engineer's brain artist's eye Builder's hands architect's logic researcher's instincts listener's ear

I create systems people want to use, not just tolerate.

I’m Olga, a Product Designer based in Amsterdam.

Over the past decade, I’ve turned complex, frustrating systems into intuitive products that people enjoy using — bringing calm to busy environments and giving people the confidence to do their jobs well.

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Olga Pertseva
My work

From POS systems and retail operations tools to logistics dashboards and enterprise software, I design products for environments where speed, clarity, and trust matter.

I’ve built products that cut training time by 40%, reduced operational errors by over 70%, and increased sales by 50%. Many of them are still in use years later, quietly making everyday work simpler for the people who use them every day.

End-to-end ux design Restaurant training and operations
Subway Project

Subway

Led the design of two platforms that simplify employee learning and support franchisees from launch to growth.

Impact: 40% faster employee onboarding • 60% higher certification completion • up to 30% faster store launches • significant reduction in franchisee support calls.

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Product design Startup RFID Payments For Live Events
Billfold POS Project

Billfold POS

Designed a complete POS ecosystem that keeps lines moving and revenue flowing when every second counts.

Impact: increased sales up to 50% at major events • up to 60% higher spend per person • 23% more transactions • now deployed worldwide.

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Product Design Logistics & Customer Operations
Gazelkin Project

Gazelkin

Built a multi-product logistics ecosystem including driver and customer apps, plus end-to-end tools for dispatchers and operators.

Impact: 45% fewer dispatcher calls • 92% driver app adoption in 3 weeks • 65% fewer customer callbacks • 40% faster order processing.

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Leadership Product Design High-volume Retail Systems
Dreamkas Project

Dreamkas POS

Led the design of POS systems powering high-volume retail across major supermarket chains.

Impact: 25% faster checkout speed • 40% fewer user errors • 60% less cashier training time • deployed across major national retailers including Lenta, SPAR, OBI.

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Beyond Work

Design is a huge part of my life, but outside of work, I'm constantly making, exploring, and experimenting.

Work shapes how I think. Everything else shapes who I am.

Still reading?
That's a good sign.

I'm currently looking for a product designer role where complexity is a feature, not a problem. If you're building something that needs to work for real people in real conditions — I'd love to talk.

Reach me at hello@peppered.design — or just hit the button. I don't bite.

Let's talk
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